Due to continued success, my client is looking to recruit an enthusiastic and highly motivated Digital Marketing Manager to join the Product Strategy team. You will have responsibility for the functionality and effectiveness of the entire digital journey from acquisition to conversion, developing and deploying effective marketing strategies for our mission critical product portfolio. You will successfully plan, manage, deploy and evaluate the website, digital marketing and social campaigns across industry verticals, product, corporate and application areas.
You will be responsible for:
- Developing automated programmes using HubSpot to ensure regular and appropriate communications to our customers
- In conjunction with team members, create integrated, multi-touch digital marketing campaigns that support product, corporate and event activities for a range of B2B market sectors
- Assisting in setting up and delivering content and sales tools to our sales force and our partner network around the world
- Working with the Content Executive to build and maintain an effective digital asset management system
- Specification, design and delivery of social media content with focus on LinkedIn and Twitter for business development
- Web traffic acquisition and handling distribution of leads and enquiries to relevant stakeholders
- Monitoring and appropriately reporting social and market information streams using news gathering agencies and tools
- Research competitor offerings and provide competitive briefing notes
